It all started with an apple and an idea

Crunch Pak started in 2000 in Washington’s Wenatchee Valley, where apples are a way of life. We saw an opportunity to make fresh fruit easier to enjoy every day. So we did.

By slicing apples at peak freshness and preparing them for real life, we helped make fresh snacking simple. Easy to pack. Easy to share. Easy to enjoy.

an image of a whole apple and one slice of apple
a grouping of crunch pak products
Fresh, made simple
As life got busier, we kept going. We created products that fit into everyday routines, from lunchboxes to on-the-go snacks. Today, we offer fruits, veggies, proteins, and snack combinations. Everything we make is built on one idea. Fresh food, made simple.

Our Mission

Make it easier for busy people everywhere to eat a little healthier. By making fresh snacks that provide a little piece of mind–and spark a little joy.
Rooted here. Growing forward.
We are still based in Washington apple country, working closely with growers and partners who share our commitment to care and freshness. More than 20 years later, our focus is the same. Making snacks that taste good and feel good, every day.
graphic of a map of washington state
Community Outreach
Giving back is part of who we are. For over 20 years, we’ve supported the communities where we live and work through meaningful partnerships and consistent giving. Our employee-led committee directs monthly funding across four focus areas: education, health, wellness, and the Cashmere community.
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Good for you and the planet
Great snacks should do more than taste good. They should do good. At Crunch Pak, we use the whole apple whenever possible to reduce waste and make the most of every harvest, creating snacks you can feel good about and that are better for the planet.